May 18, 2010
Tourism Victoria and Vancity have partnered together to offer visitors to British Columbia’s capital city 100% Canadian made, 100% Victorian designed reusable shopping bags made from 100% recycled material.The bags will be handed out to visitors at the Visitor Centre 100% free.
This morning, the first bag was handed out along with a celebration of the artist who designed the beautiful logo on each of the bags. Kathy Guthrie, a local Victoria resident and visual artist/calligrapher was the chosen winner for her design. Kathy’s submission included this comment: “In my design I used a variety of hand drawn lettering styles and stylized drawings to depict some of the many things Victoria has to offer. I enjoy making my art designs fun to look at and can envision happy people shopping with this design on their reusable bag!”
What makes this project even better is that even the ink is earth-friendly. Earthlimits is a small family owned Victoria business that produces earth awareness usable products. They focus on using a combination of fair labour, organic cotton and water based inks to provide top quality products that are gentle on our planet and its people. They collaborate with other small Canadian businesses to provide goods that are strictly 100% manufactured and printed in Canada.
Tourism Victoria is now contributing to the greater cause with more impact than ever demonstrating and promoting sound environmental practices. Tourism Victoria encourages visitors to use the cloth instead of plastic bags while shopping in Victoria and back at home. Furthermore, the bar has been set for local businesses to jump on board and offer their guests a reusable bag option.
The tourism industry as a whole in the Greater Victoria and Vancouver Island region are continuously raising the bar in Sustainable Travel. As locals we are all so proud of who we are and where we live. Most of us don’t even think about it anymore, we just grab our cloth shopping bags from the cupboard just as we grab our keys from the key rack on our way out to the grocery store. This routine has simply become a part of who we are.
I feel obliged to mention that I work for Tourism Victoria but that doesn’t mean that I’m any more proud of this initiative than I would be as a citizen reading the paper. We are all locals first. The vision of a sustainable city is one that takes every individual to actualize, and we really are getting there, one-step-at-a-time.










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